Why you shouldn’t be satisfied with renders
Traditionally, the real estate business works like this: a real estate agent provides clients with an extensive list of properties. Once the clients choose out of that list, they ask questions and negotiate until finally visiting the homes and apartments. This process has remained the same for a long time. But this process is time-consuming and inconvenient, both for the realtor as well as for homebuyers. There is, however, a service that changes this paradigm, and transforms the modus operandi of the real estate world. This service is VR (virtual reality). VR helps deliver top-notch services to homebuyers. Here are a few ways in which VR can upgrade the home buying experience.
VR property showcases
Usually, clients have to visit many properties before they can choose the one that they want. It takes up time and energy, requiring a lot of effort on part of homebuyers, particularly if the properties they want to visit are far away from where they live. Not only that, but it can be expensive as well.
VR technology solves these problems, letting people in the millions visit properties virtually without leaving the comfort of their homes. All you need to do is put on a VR headset and step into three-dimensional, immersive tours of properties. This is much better and way more satisfying than looking at 2D photographs. You can visit as many locations virtually as you like in a little amount of time, and then decide which ones you want to visit in person. While on virtual tours, you can get a feel for the kind of property that you are visiting, allowing you to envisage life in the future inside it.
Customer experience in VR tours helps clients with all the information needed before deciding on actually visiting the property they rank the highest, whether it be an apartment or a house.
What if the property you are interested in still under construction? With VR, that is not a problem anymore. Traditionally, realtors and marketers have struggled to advertise such properties owing to the absence of things to see. But architectural 3D visualization permits you to see into the future, showing the interiors as well as exteriors of designs. VR enables you to look at what the finished product will look like, informing your decision of whether or not you want to make a purchase.
Seeing a property that has little or no furniture can be confusing. You cannot be sure whether you see a potential home in such a property or not. VR staging can show you the same apartment or house fully equipped with furniture, making it look homelier, giving you a better feel for the property. According to research, people are far more likely to associate a property with their future home if they see it with furniture. VR staging helps in this regard, creating impressive 3D property tours for you to examine, encouraging you to make a purchase.
VR for real estate opens up the possibility of virtual commerce. It not only allows clients to take VR tours of real estate properties, but they can make changes to the things they see as well. If, for instance, a homebuyer, during the course of a 3D tour, wishes to make certain changes in the interior of the design, they can visit online stores, choosing, say, another piece of furniture, and add it to their tour. Making these changes allows them to align the property with their preferences. In case the client wishes to make no changes to the property, but likes a particular aspect of the interior, such as curtains or sofas or other pieces of furniture being showcased, they can purchase what they like immediately by visiting a virtual store and ordering whatever it was they liked.
The biggest benefit of VR is that it saves time, both for realtors and clients. With VR tours available, you no longer need to travel from property to property, getting stuck in heavy traffic along the way. What you can do instead is simply put on your VR headsets and get immersed in 3D tours from the comfort of your home or office. Right now, many people don’t own VR headsets. However, if this is the case, your real estate agent can provide you with one, conducting the virtual tour in his/her office. VR devices are bound to proliferate with time, as the technology becomes more widespread, and more and more people will own their own headsets, allowing them to take virtual tours from right where they are. VR also allows properties to be available for touring 24/7. This means that homebuyers can easily visit apartments and houses any time they please, not needing realtors around them to do so.
Build emotional connections
VR tours of apartments and houses assist clients to potentially visualize every aspect of every property. Traditional visits are often conducted in a rush. On the other hand, VR tours can be carried out in a leisurely fashion, allowing clients to focus on little details as well as the big picture. The immersive nature of the experience helps form emotional bonds between the properties and the clients, something that is not imaginable with traditional 2D images. 2D images can additionally be misleading, whereas with VR tours, what you see is, quite literally, what you get. VR tours are the ideal way to form an emotional connection with a property without actually having to physically go there.
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