With the limitless reach of the internet, it’s become easier than ever for real estate developers to promote their properties to potential buyers globally. But this also means that their competitors can and are doing the same thing. Given this, real estate developers must learn to innovate and differentiate themselves and their sales operations with technology. Until recently, “innovation” for real estate developers simply meant creating beautifully-detailed simulation images of the interior space. But these renders simply don’t come close to replacing the actual feeling of walking through the property. However, with recent advances in visualization technology it is now possible to replicate that “feeling” of home — without needing the property to even be built yet! The technology? Advanced visual solutions.
No other medium can rapidly transport a user into an instinctive new world. Visual tools open doors and peel away the layers of separation between simulation and reality — they place us directly into spaces, and reveals our true feelings and thoughts more than ever.
A true visual tool does every one of these things as a completely intimate and personal viewing experience. The technology is readily available and more convenient than ever. As a developer, it’s now even possible to transform floor plans into fully furnished and decorated show apartments, by simply uploading a floor plan and specifying a taste in design.
Why should real estate developers care about these advanced visualization tools?
It saves your customers time!
Finding the time to view property after property in-person can be a drain on your customer’s time. For customers whose hectic schedule makes it difficult to survey commercial or residential spaces in-person, these virtual tours let your potential clients see for themselves what you are offering — whether it is a property available for sale, a holiday cottage, or a captivating event space.
Not only does this tool add more impact to your website and connect with the viewer through an interactive and immersive experience, but virtual tours are significantly more convincing and credible than just a photograph. Along these lines, an advanced visual solution can save you money, and easily turn web visitors into clients.
Simulating Real-World Scenarios & Low Cost of Implementation
Some of the other composition of a property can be explored and better designed with the use of visual tools. A perfect example of this is in enhancing the way you find things like fire escape routes. With the use of virtual tours, individuals can test fire simulations to see how long it takes for them to evacuate and evaluate how intuitive the evacuation routes are within a building. This is a safe and controlled way to receive feedback on your property before it is even built!
It is increasingly advantageous to make use of these kinds of tool to better understand the effects of glare, light distribution, and artificial light offsetting by literally being put into the environment and experiencing it yourself.
Designing a virtual tour can be done much more quickly and at the fraction of the cost of a showroom. Additionally, this experience could be incorporated into a basic showroom and allow prospective customers to tour multiple buildings, layouts, and locations all in one centralized place (and/or online).
This technology is set to emerge as a powerful tool in assisting developers in selling new development properties, and when applied to the real estate industry, gives home buyers greater confidence in their decision.
Customizing the Individual Experience
Presenting an on-screen 3D render of an apartment under construction is nice, but allowing your customers to walk through the corridor and go from one room to another is on a whole new level. One tool you can use when marketing your project is VR tours.
VR tours enable buyers to walk through an apartment before it’s built. Your customer can put on a headset and move their head in any direction to inspect a not-yet-constructed apartment in a similar manner as if they were inspecting the property in real life.
This ability to walk through the apartment, feel the space, look at the view, and more, will enable potential buyers to visualize their ideal setting for their dream home. Such experiences provide a more personal aspect to buyers. Applying virtual reality technology helps your customers visualize their life in the property and eventually more likely to make a purchase.